Your product catalog should do more than just provide sales information. You can empower your product catalog to establish a relationship with customers, which will in turn build your brand. These are five strategies to get the most from your product catalog design.
Design a brand personality.
Brands have personalities, just like people. Your brand’s personality may not be being perceived as interesting or relevant if you don’t think of it that way. Or you’re forcing your own image onto your brand. Creative communication professionals are able to interpret product brands visually in a way that is memorable, engaging, and converts customers. This is like having a personal stylist style your hair, make-up, and resume for that crucial interview.
Communicate your Brand’s Personality with Graphic Design
Online shopping often lacks the personal touch of face-to-face interaction. Telephone conversations can do a decent job of creating a personal connection between your brand and your customer. When so many people shop online, and their buying decisions are made without human contact, it is important to inject your brand’s personality and personality into your catalog. You can feel like you know your brand by using elements such as large lifestyle photos, emotional-driven text, carefully selected colors, and photos of your team members. Knowledge is a sign of trust.
Photos are dynamic, large, and detailed photos that show your products or services in action or use. These photos are sometimes called glamor photos, beautiful photos, or even beauty photos. This is to allow customers to see your products up close and personal. You need to examine the details of finishes, color, stitching, and controls in order to appreciate them. This is how it should be viewed. You need to create a catalog that allows customers to hold your product close to their faces to examine its details. Don’t mean tiny photos when refer to photos. It’s huge. It is possible to fit several products into one photo or from different angles of the same product.
Packaging design is crucial in retail environments. It takes 3 seconds for you to communicate your product’s value, and the “Why-to-buy”, message. The same speed-scan capabilities are required for catalog design. A quick scan zone should be available for each product so that customers can quickly see top features, prices, and values within three seconds. If they are able to accomplish this task and feel connected with your product, they will take you to the next stage of their review: a detailed examination of your product page. If you fail to deliver, they will move on to another competitor who can provide quick scan details. You’ve lost the sale. Graphic design elements such as icons, mini photos, and detailed photos that highlight your benefits and features help draw and retain attention in quick scan areas.
Less Is More
A catalog with less clutter will result in more sales. The media world is so cluttered that we are unable to see the point in a catalog without seeing it. A product catalog with plenty of space, clear pages, and simple-to-understand product experiences will make a great experience. This catalog also has higher conversion rates, converting customers to targets, than catalogs with too much information. White space can be difficult to accept for some, but it is your friend. White space allows our eyes to rest for a split second, which is not visible to us at the moment.